STAKEHOLDERS

We know,different stakeholders will have different ideas of sucess based on their interests.Next,I will analyse this by four characteristics in the marketing in order to support my views.

As to an activist in a pressure group,I think most firms are too big and powerful.They pollute the environment and treat animals badly.I know they creat lots of jobs but I think we'd better off with a lower income and a healthier planet.

Consumer,he wants the firm to make good quality products at a low price but he worry that some firms are too powerful and charge too much .He is also concerned about the environment but I can't always afford to buy environmentally friendly products.

Shareholder,he just wants the firm to be as profitable as possible, so he can earn a large dividend when the profit gets divided up.I don't care too mush how the business achieves this,but he don't want the firm upsetting the other stakeholders too much------otherwise profitablity might suffer ,He is in the government,I want the business to creat wealth ,and jobs for the economy that way the voters will think. He is doing a good job and vote for me again at the election.