Advertisement of Credit-Suisse

   It is long ago that I have been watching a commercial advertisement of Credit-Suisse.In the advertisement there is there are three famous sentences.

   1:有人想到早餐，我们想到股票上市---

   2:有人想到成功商业，我们想到财富保障---

   3:有人想到竞争对手，我们想到合作伙伴---

  In fact, a lot of person may not pay attention to this advertisement.But for me,it is not just an advertisement.It contains philosophy of wealth.

   On the whole,the financial institution provide us the financial service.Generally,the service don't distinct theirself obiviously,in other words,they are homogeneity(金融产品同质性).No matter for the bank or invest bank ,the situation is true.But this doesn't means there is no difference between two entities.It is their brand and forsight make them the star of the market.

   It is a little too far from today topic.Now let's get down to bussiess.Talking of the breakfast whick is the start piont of the day,however Is the  IPOs the starting for a company? I think the reverse is often true.There are so many company set their goal of being a listed company.when we mention the IPO ,we take for granted that it is  the result of successful bussiess.But not all successful company are listed in the exchange.Huawei(华为) is a good example.It taxes much more than most of the china listed companies.

  2:As for the successful bussiness,I think the successful company is much like a flow(流量) and the wealthy ensurment is muck like a stock.So the market future of wealth ensurment is absolutely brighter than the that of successful bussiess.

  3:rivals and partners.This is an old topics.One sentence to summarize--the rivals stops me but also the other potential rivals.(对手阻碍了我，同时他也就阻碍了别人。)So rivals itself in some sense your partners.