What famous brands carry for?

Well, it is a little difficult to talk about this topic.I remembered that I read an article many months ago which compare with 3 generation in current society. The article said that the current generation prefer to pursue material wealth, espectially after the generation Y. They are cold, no responsibility, no love and patient.They just like to envy,make comparision with other people and also consume seriously.There is a new expression called: "la she zu" in Chinese which express this crazy generation.

To many young man like to persue brand clothes, watch, hand ladle,etc. They believe that the brand goods can represent their identity. Therefore, the so-called new tide has a harmful affect on young people. Some people began to buy expensive things just for saving their face, thought, they had to require money from their parents or just refuse to eat our for saving money on luxury goods. Why? I can't understand their behevior. My brother is one of them. He wanted to buy a LV notecase cost 600 Euro. He's only a student who just graduated from university. And he didn't get a formal occupation.

As far as I'm concered ,I argue that yound man ought to learn thrift and simplicity. An idiom said: To waste is the biggest crime. If a young man didn't understand how to save money, how could he step into real life? We should attach great importance on spiritual nourishment, such as hard to learn foreign languages for improving our competitive power, hard to work for getting some sence of achievment,etc. So in my opinion, all the young man should join up troop after graduating from university or high-school which undergo  rigorous trails. The fickle young men should cool their mind.