Case study （课堂案例分析）

 We had a very interesting business english class today, which

invovles some case stdies.The case is about the handling of

products.It tells that a British food and drink compant just

discovered that some bottles of its coffee-flavored drink"Lift"

have some pieces of glass in them.What is woese, bottles from the

same production run have already been distributed and on sale

in six other countries in western Europe, and 50,000 bottles

are currently being shipped to the USA.The managing director

has called an emergency meeting at the company, and we students

played the roles of managers from different departments of the company

by the instuction of the teacher.We six people are grouped in a team ,

and the task is to do the decision making.

    After the discussion and some hot debate ,we finally form a consensus.

The proposals follows like this:

Step1. Notify all the clients and distributors to stop the sale of "Lift'

Step2. Hold a press conference to explain but keep reserved on the issue

Step3. Investigate the cause of the event. 

       assumption 1: caused by  insiders of the company

Under this condition, the HR Department should check whether there

 exsists sabotage and someone is hired bycompetitor.

If it happens, the company must pose lawsuit to the people

and party concerned in case of financial loss and damage of our reputation.

      assumption2:caused by our own bottling department

If this happens,we must find out the concerned people and leaders

responsible and pose them strict punishments .Moreover,we must

also make improvements on our prodcution line and machines,

 intensify the quality inspection system.

Step4.Make some comments on the issue and apologize to the consumer

Step5.Handling the compensation issues.