Advertising: The simplest definition定义of advertising is any method of calling the public’s attention to a product, a service, or an idea without person-to-person selling.
Characteristics of AD English
lNew Roman'"> Concise简洁的and plain明白的/清楚的language
l Beautiful rhythms节奏/韵律 and deep meaning
l Humorous and aesthetic美学的/艺术的
l Adept熟练的use of rhetorical修辞上的/华丽的devices设计/方法/图案
Purposes of AD:
Advertising is a form of communication.
l to make money by promoting goods or services (Commercial ads)
l to advance a particular cause or influence public opinion (Commonweal ads)
l to gain political support ( Political ads)
l Or to elicit引出/诱出some response desired by the advertiser
Two types of Newspaper advertising:
ⅰThe Display Ads:
The display ads are a bit larger and present more white space, various kinds of type, and often illustrations to attract special attention.
ⅱClassified ads :
The classified ads are short statements, one column wide, set in small type.
The classified ads are grouped according to products and services.
l Autos
l Home & Garden Directory
l Residential住宅的Real Estate财产/遗产/房地产。
l Business Directory
l Jobs
l Vacation Rentals租费& Inns小旅馆
l Camps野营/集团& Schools
l Paid Death Notices
l Weddings Directory
l Commercial贸易的/商业上的Real Estate
l Personals
