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统计信息
- 访问量: 331
- 日志数: 22
- 图片数: 5
- 建立时间: 2008-01-03
- 更新时间: 2009-06-02
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我的最新日志
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Interview 2
2009-6-02
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interview
2009-6-02
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our project by teacher Kevin
2009-6-01
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learning by doing edcation in Changchun
2009-6-01
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A conversation about China's education with Nina
2009-6-01
Last Friday night, Sherry, the PD of our department celebrated her contract comfirmed in our group at her house.
About twenty people from various countries gethered there enjoyed drinking and chatting.
And I had a chance to talk with Nina, who is Executive Vice Dean from Singapore. The conversation lasted more than two hours.
We shared each other's opinions on China's and oversea's educational system, principles of education, curriculum, teaching methodology, the disadvantage of china's education.
I asked," when China's socity can really compete with other developed countries?"
She answered, "You generation will not see it.
I was deep in thought after that... -
one way to solve the problem--our business class homework at Raffles College
2009-5-31
To deal with the air pollution caused by cehicles in cities is a challenging job. My suggestion is to produce vehicles powered by solar energy.
Compared with mineral fuels such as gasoline, solar energy is inexhaustible in supply. The growth of cities and increase for more suppley of energy, but there is a limit to the reserve of oil. So solar energy with its endless supply is one of our solutions to energy crisis. The second advantage of solar energy is its cleanliness. Traditional vehicles operating on gasoline give off exhaust, causing damage to human health and polluting the air. From the perspective of environmental protection solar energy is a much better choice. Afer the new technology becomes economically feasible, the sky over cities will be brighter, and the air will no longer be a threat to our health.
Because of the two benefits of using solar energy as a new fuel, we should spend more money on the resaerch which can make our dream come true.
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Feeing about two years life at Raffles College
2009-5-25
Up to now (unconsciously), we have in this school for 2 years through the light. Time to rush over a blink of an eye we are about to graduate. University life back but feel too rushed.
Then it came with the smiling faces of innocence, Changchun University of application, when everything is all full of the freshness. Volkswagen came to the school buildings, as we lined the new faces to fill out statements ...
In military training instructors for our severely criticized, and Latin America, torn song voice to fight off the opponents Folly.
The first class in the native (fat FREID) and a sentence in English that Mongolia has been a time when ...
And then set that we wear a formal suit and handsome face, when Kevin teachers are scared to think now .. ah
The students also enjoy the holidays at home, we are at school here under the burning sun in August to complain about class time and the day after the New Year early school days ...
We are specialist. Yes, I do not deny that. But in the face of social pressure of our generation can really rely on a piece of paper written to beg for food graduates do? ! The answer is of course not! Can only exposure. Believe that in the past 2 years tempered Volkswagen of us have the courage and strength to face the cruelty of social injustice. -
learning at Raffles College--- business plan
2009-5-22
Life of Pot artists
OPERATIONS & QUALITY MANAGEMENT
Tuseday AM
Table of Contents:
1) Executive Overview --------------------------------------------- 3
2) Market Review --------------------------------------------------- 4
4) Company Overview --------------------------------------------- 6
5) Competitive Review -------------------------------------------- 8
6) Products and Services Plan ------------------------------------- 9
7) Marketing Plan --------------------------------------------------- 12
8) Management Plan ----------------------------------------------- 15
9) Operating Plan --------------------------------------------------- 16
10) Finanical Plan ---------------------------------------------------- 18
Executive Overview
1. To do so, we must understand the customers need is what they like what kind of style, it is necessary to closely follow the trend, and we ask our production division in the production process to improve the technology.
2. We want customers to buy things, it’s necessary to enable our customers to understand our products and our productd meet their needs.
3. People who know the brand, a foreigner can understand the Chinese culture, Chinese people can be such a small gift to spread Chinese culture.
4. Reduce the life of the North-south gap. This can be used to make tea from south to north have been accepted, but also help promote Chinese tea culture.
5. We will be opening our shop in May 1st in 2009
6. Our target market is people between 35 – 60 years old.
7. There are many types of our cups. They have different kinds of color and design, Such as a Peach, Bamboo, Drum and so forth.
8. Human resource: 11 people ( 1 designer, 5 makers, 1 accountant, 2marketer, 2 purchasers).
9. Quantities: 2000 cups and 1000 sets for fist year.
10. Total investment: 600,000 RMB.
11. Net profit: 264,000RMB.
12. Advertisement on the internet, TV channels, billboards and radio channels.
13. Our competitors are sell insulation cups’ companies and the common cups.
Market Review
Trends overview -----PEST:
1 Political factors: After success of the 2008 Olympic Games give a fully aware of
The Government will support the national culture with characteristics of the industry.
2 Economic factors: Because of the recent economic crisis a lot of people lack confidence, many people have begun to plan to spend the money, and they will buy some things that will increase the value.
1).With the tea market is continuous expansion, and people demand for the cup will be growing.
2). Most of different kinds of cup in the market, but only a very small part of the tea cup or suit to keep the tea’s taste and can keep the water’s temperature. So people want to have a cup that can keep the tea’s taste and can keep the water’s temperature，especially, who people living in northern areas.
3). As the present. Today, most of people don't know what things could give as gifts for festival. So they need something can include benefits but haven’t loss grade.
3 Social factors: With the tea market is continuous expansion, and people demand for the cup will be growing.
1). As the present. Today, most of people don't know what things could given as gifts so they need something can include benefits but haven’t loss grade.
2). The increase of the population expansion of the market and the aging of our social will offer a big market.
4 Technology factors: The developing of the Technology take us the less mistake, high efficiency of production. Make our products more delicate.
The development of the internet could take the fast speed of the market information.
Company Overview
1 Strengths:
1). We have our own factory and special material. So we can ensure the quality of products.
2). We have more different with other cups. To the people of drinking tea we have three strong points that can keep the temperature, keep the taste of tea and can adsorption tea stains, and it also good for the health.
3). As the gift, not only can use to drink tea, but also have a great value for collect and have the opportunities of raise the value.
2 Weaknesses:
1). Our cups are more expensive than others.
2). We have a high demand about the materials and workers. And to the equipment we also have higher demand. So the costs of cups are more expensive than others.
3 Opportunities:
1). The market of north is just beginning. And with the tea market developing, our market will expand.
2). With the economic developing and the living standards are improved, people have the higher demand for health.
3). The Olympic Games of Beijing in 2008, it demonstrates to the world of Chinese traditional culture. And make more foreigners like Chinese culture. And like some Chinese collected crafts.
4). Because of the economic crisis, a lot of people lack confidences, many people have begun to plan to spend the money, and they will buy some things that will increase the value.
4 Threats:
1). In the market of cups, there have different kinds of cups. But the people who drink tea is occupy a small part of market.
2). And the other cups in market are cheaper than ours.
3). The loss of traditional culture made people pay more attention on the pursuit of fashion. The markets of the classical handicraft are getting smaller and smaller.
Competitive Review
1 All of sell insulation cups’ companies are my competitors.
1). Some people use them to drink tea because it can keep temperature of water and portability, especially in northern areas in winter.
2). But the insulation cup cannot keep the tea’s taste. And they aren’t convenience for drink that they must to screw open. If you are in busy it isn’t convenience.
2 The common cups.
1). They are cheaper and have many different kinds of design.
2). You can buy it everywhere.
3). But they don’t well for drinking tea. And fit for the old people.
Products and Services Plan
1. Market segments:
1). We divide up the market for three part.
2). The people who below 30 years old, because they like the fashion life system. Most of them like drink coffee, coke or juice.
3). The people who between 30 and 60 years old. They’re busy in their business or work. And they are pursued healthier; they would choose tea instead of coffee pick-me-up for themselves.
4). The people who above 60 years old. The people in this age are basically retired; they have more time to slowly take tea. So they need is a comprehensive set of Tea Ware.
2. Target market:
2.1Primary market:
1). The people who is 35 – 60 years old northern people are my target market. The market of tea is growing in north, more and more people are start to drink the tea and the need a better cup to keep the tea’s taste and water’s temperature, especially in winter.
2). People between this age have a higher income and they drink tea likely higher than young people. And our cups are made of red-porcelain. It isn’t suit of young people’s life system and thief need.
3). We choose the north market, because in north less place to sale or produce those cups, and people who living in north are not clearly to understand how to drink tea and what tool can make the tea drinking and small best.
2.2 Secondary market:
1). Some of foreign people living in china or travel in china who like the Chinese culture of china or their friends and relatives like.
2). We have chosen them as our second market customers because most of them are impulse buying. Most of them are buying as gifts to their friends or relatives who like tea and Chinese culture for festival’s present. And the market is so small. But there are also have a part of margin profit.
Product and Business Review
1 Our product:
1). It made of red-porcelain. All of pictures and words are carved. And they always together with cup.
2). They have different kinds of design such as drum and plant. Also they have different color.
3). It can keep the temperature of the tea and keep the taste of the tea. The most important thing is that it can adsorption tea stains. And it is easy to wash.
2 Business review:
1). We have the technical expertise to provide the market with professional products.
Marketing Plan1 Positioning:
1). The best cup for drinking tea.
2). The cup is made of red-porcelain, and this martial can keep the temperature of water and can keep the taste of tea. It can adsorption tea stains, and have the best advertisement for people healthy, and it easy to washing.
2. Product:
1). There are many types of our cups. They have different kinds of color and design, Such as a Peach, Bamboo, Drum and so forth.
2). It made of red-porcelain. All of pictures and words are craved. And they always together with cup.
3). It can keep the temperature of the tea and keep the taste of the tea. The most important thing is that it can adsorption tea stains. And it is easy to wash.
4). You can also order based on their needs, but the price will be higher
3 Pricing:
1). It belongs to high-grade goods. And it will improve or reduce the price with economical condition.
2). Psychological Pricing, because we want the consumer to respond on an emotional, rather than rational basis. And we can price point perspective 188 RMB one cup not 200 RMB.
3). Product Line Pricing. Different people need different product line. Because different people have different purchasing power and the life style influence the purchasing behavīor.
4 Promotion:
1). Advertisement on the internet, such as the websites of tea.
2). Advertisement on TV Channels in the middle of morning news, because some of business people or worker have watch morning news habit. Put the advertisement for health channel in focus media.
3). Advertisement on Billboards near the business centre and the place of living. Because if you want to buy a cup and our advertisement can attract your eyes and stimulate your mind and sometimes it can change you purchasing behavīor.
4). Put the ads, In the place of living. Because with a wife you must care of you husband’s health if they know the cup can reduce tea stains and can keep their husband or father’s health they must to buy it.
5 Distribution:
1). We will set up the exclusive agencies in the ZUOZHAN.
2).
3). We can find the factor where sale the tea. It can expand our market.
Management Plan1 Sales objectives:
1). Time: From Apr. 1st 2009 to Apr. 1st 2010.
2). Price: 198RMB one cup; and 368RMB double cups.
3). Quantities: 2000 cups and 1000 sets for fist year.
4).
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funny Chinese class -----panellist
2009-5-18
In our image, the language lessons are a very boring course. However, Raffles, we can give you a different language. Here you will love the original language lessons annoying. Teachers Association would like a lot of ways to active classroom atmosphere four hours of classes, in our case a dazzling passed, still not satisfied.
newspaper made by ourselves the end of our, as well as expand our training field. Today to a debate on live ammunition improvisation.For the sudden announcement of the course, we kept a little bit. However, we accept the challenge or the courage of the people, so we started with the first year to choose candidates for the new debate. Quickly and have decided on the subject, and finally waiting for us is a good debate.
Although impromptu debate, but both sides confident game. Rounds down, we won the victory, but the battle is still playing a little hard. Freshman students exposure really is for us greater ah! However, we are more than what they experience it. Therefore, their future is absolutely nothing we will lose out. Look forward to working with them once again against. Both in the debate can learn many new things, so we do not know without feeling and growth.
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life at Raffles College---training
2009-5-17
The day I went to the training at Longtang in
Simple field training, we not only solved the boring classroom, but also give us a better mutual understanding of each other, the training of our tacit understanding and team spirit. Although some projects that we do spend a long time, but the result is that all training in our thinking and adaptability.
Whether it is the most a player or captain, can be a difficult time for the team to play together for a common goal to fight the best of our knowledge. We participate in field training is also the biggest gains.